Interpreting a McDonalds' Still Print Advertisement into a Motion Graphics Animation

This Project explored the best way to turn a still print advert from McDonalds (McDelivery) into a full-blown motion graphics animation. Developing a good understanding of the brand and specifically looking at the brand style ensured that the advert was successful. It is also necessary to look outside the brand’s style to ensure the advert is not only on brand but innovative and unique with a sense of personal style. To correctly translate the meaning from the still ad to a motion graphics format, the still print’s elements need to be analysed to identify important aspects that need to be taken into the animation and what else can be added to elevate the original format